Know Your Why

It is often asked in an introductory conversation. Maybe you’re on a flight, maybe you’re at a workshop, maybe you’re even signing your middle child up for kindergarten. I bet if you began visiting with someone and asked them what they did for a living, they’d have no trouble telling you.

Architect

Communications Specialist

Farmer

Daycare operator

Nurse

Loan Officer

The list could go on endlessly with the variety of careers on the market, and with each additional position, the person in that role could easily explain to you what they do. Even if they played a lot of different roles in the day (anyone out there a chauffeur, accountant, chef, therapist and farm hand – all in one day?). It’s their daily routine; if they’re lucky, it’s their passion, too.

What if you asked that same person how they did their job? Well, unless their work is highly classified, there is a great chance that they can explain that to you, too. They probably know the ins and outs of their position so well, they can explain their work in a 30-second synopsis. This likely won’t happen often on Between the Rows, but an Albert Einstein quote comes to mind when thinking about someone explaining how they do their daily work (for the record, moving forward we’re more likely to quote George Strait on any given Thursday than we are Einstein):

if-you-cant-explain-it-simply-you-dont-understand-it

But what if we went deeper?

What if you asked the question why?

Why do you do what you do?

That question may extend your conversation a bit, and I bet it would take the respondent a moment or two to think of their answer. Why do you do what you do?

For Harvest Land, that big question is easy to answer. We have no reservation in response, no worry in reaction. We know our purpose; we know our why.

 

Our Why_Purdpose Statement.png

We have a moral obligation to couple the resources available to us and the spirit of generations of honest work so that we’re able to put food on the table for people we’ll never have the pleasure of meeting.

That is why we don’t hesitate to work the long, spring hours or the endless harvest days.

That is why we take safety seriously, in every situation.

That is why we navigate the changing agricultural climate, volatile markets and political landscape right along with you.

That is why our Mondays, Wednesdays and Saturdays sometimes run together.

That is why – to this day – we value the way our Granddads worked: planting trees, knowing that they’d never have the opportunity to enjoy the shade.

That is Harvest Land.

That is our why.

What is yours?

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