Our logo represents nearly one hundred years of history and mergers that have lead to our current, strong cooperative business. Unfortunately, it doesn’t always represent the progressive and innovative business we share with our members. As our business grows and evolves to meet growing customer demands, so should our brand and logo.
In this Friday’s edition of Trust & Traction, we proudly introduce you to the new Harvest Land logo:
You’ll soon begin to see this logo used more and more throughout our business and in communications. The replacement of all logos on locations and equipment will happen over a span of time, so don’t be surprised if you spot a former Harvest Land logo while out and about. This logo replacement will take place in several phases.
Our purpose statement, Cultivating Communities, is now included in the new logo and refers to the commitment, value, conservation and service we provide in the rural and urban communities in which we work and live.
Understand that our business structure or services have not changed, simply our cooperative logo. We thank you for the partnership you have with Harvest Land and look forward to working with you in the year ahead.
