It’s (Not) Just a Tractor

For years we’ve partnered with a calendar company to design antique tractor calendars for our farmer-members. Our fuel and propane drivers hand them out to customers over the fall months, our ag centers keep a stack on the counter so our farmer-members can grab one when they come in to request an order and our Richmond office displays a stack so folks can take one when they’re in to pay a bill.

About eight years ago we decided to do something different and instead of using antique tractors as the monthly photo, we did a calendar with photos of rural America. Month by month, the calendar displayed hidden gems across the US, sunsets in fly-over states, New England in the fall and Utah in the white winter months. It turned out beautifully and we thought our members would love it.

Boy, were we wrong. 

We received so much push back and verbalized disappointment from our customers because we didn’t distribute an antique tractor calendar that year. We had no idea how much our customers looked forward to such a small gesture. We learned that those calendars reminded them of their dad, or granddad, or sweet mother, or their growing up years on the farm. We learned it was not just a calendar. We also learned it’s not just a tractor. 

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It’s not just a tractor. It’s where you learned, and earned, a little bit of freedom out in an open field for the first time.

It’s not just a tractor. It’s a sound that resonates with power, and progress and passion.

It’s not just a tractor. It’s the memory of working alongside your granddad who was – and still is – the most admirable person you’ve ever known.

It’s not just a tractor. It’s the only thing that could get down Marshall Road to the livestock during the Blizzard of 1978.

It’s not just a tractor. It’s the thrill you got when first riding on the fender and watching the hypnotic tire tread roll down the road to a rhythmic rumble.

It’s not just a tractor. It’s how we came to realize that if children were self-starters, mothers wouldn’t have to be such cranks.IMG_0392

It’s not just a tractor. It’s the place from which you dared your sister to jump from the highest step, and she earned her first set of stitches.

It’s not just a tractor. It’s where your good, faithful, favorite, dog rode on the fender with you while spreading manure, making one of the most boring jobs on the farm more enjoyable.

It’s not just a tractor. It’s the pride in making an investment that will serve your generation and the next.

It’s not just a tractor. It’s the machine you used to introduce new technology and practices to the farm, including no-till planting, cover crops and GPS.

It’s not just a tractor. It’s the memory of riding on the platform behind your dad while he lead you into the next great adventure.

It’s not just a tractor. It’s the place where you strap your pride and joy into the buddy seat and feel their head against your arm, or see it bouncing off the window, fifteen minutes later. A tractor is a fine resting spot for youth.

90It’s not just a tractor. It’s the place where your father thought he was teaching you about mechanics, but you also picked up on a whole new vocabulary.

It’s not just a tractor. It’s a vision of restoration come to life, preserving a time capsule of labor and memories for years and years to come.

It’s not just a tractor. It’s a machine that allowed our families to work the ground and plant a seed in the spring, mow and bale the hay in the summer, pull the grain cart in the fall and plow the neighbor’s drive in the winter. It’s a tool for growing and harvesting a lifestyle that can’t be replaced.

It’s not just a tractor. And we’ve learned it’s not just a calendar, either. Stop by your local ag center today to pick one a Harvest Land calendar for 2020.

What has your tractor meant to you? We invite you to comment below.

2020 CALENDAR COVER

 

 

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Leadership in Action: First Run Donation

It is somewhat astonishing to think that we can send mankind to the moon and there are still hungry children in our community.

So when Land O’Lakes invited our CEO, Scott Logue, to take part in a donation of 39,690 pounds of freshly made Land O’Lakes’ macaroni and cheese to Freestore Foodbank in Cincinnati, he didn’t hesitate to join the efforts.

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The First Run program, one of Land O’Lakes projects with Feeding America, makes fresh product specifically for donation to food banks across the United States. Last year, they donated 476,280 pounds of product to food banks nationwide.

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The First Run program was introduced in 2010 to increase the amount of product donated to food banks across the country. This is the sixth donation made to Ohio! Land O’Lakes has committed to donating truckloads of fresh product to several food banks each quarter and we’re grateful to have been a part of this one right here in our trade area.

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Scott is pictured (second from left) with team members from Land O’Lakes, Kroger, Advantage Solutions and Freestore Foodbank.

To date, Land O’Lakes has made over 100 donations to food banks across the United States, totaling more than 5 million pounds of product.

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While there was no camera crew in Cincinnati, we do have a video of a First Run donation that Land O’Lakes did in South Dakota – hopefully, it gives a little feel for what the event is like:

Harvest Land is grateful to be part of such a donation to our community. We understand the troubling magnitude of hunger and we want to be a part of the solution. We offer a sincere thanks to Land O’Lakes for allowing us to be a part of this donation. We’re proud to be members of a national cooperative that gives so much to communities in which we live and work.

Harvest Issues and Prioritization​

How do you decide where to harvest first, and when?

  • We’ve already begun seeing stalk issues in harvest, and a simple push test will reveal a lot about your hybrid.
  • Stalk strength will help you determine what you should harvest first.
  • Stalk standability, stalk strength and stalk quality each needs consideration.
  • Growers need to be prepared with a plan to harvest and store late-season, higher-moisture beans.
  • Make sure you give your grain buyer a call now to determine what moisture they’ll be taking so you’re prepared when the crop comes off.

There is more!

Watch this brief video to hear Brandon Lovett, Seed Manager, visit with YieldPro Specialist Kyle Brooks about harvest issues and how to prioritize your fields.

 

CALL FOR NOMINATIONS: Salute to Service

With more than fifty locations, it can be difficult to hear about all the great things happening within our cooperative, thanks in large part to our team of dedicated employees. In a world with media that seems to sensationalize negative news, Salute to Service is a way to find the good.  

So, let’s hear all the good news. 

We’d like to invite you to participate in our Salute to Service program, which will recognize employees for a job well done.

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You can participate by sending us stories of the positive encounters or experiences you have with Harvest Land employees.

Share with us the instance of an employee going above and beyond, someone handling a difficult assignment with professionalism or an employee representing Harvest Land in an oustanding way.

We invite you to tell us

why an employee deserves to be

commended on a job well done.

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In late fall, we’ll present the top Salute to Service entries to our employee base and ask them to vote for the best example of a Harvest Land employee exceeding expectations. The winner – as chosen by their peers – will be rewarded with a $1,000 cash prize and 2 vacation days. For the person that submits the winning entry? Well, they’ll walk away with $250.

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Keep a watchful eye this harvest season as the weather cools and don’t hesitate to contact us with your story/stories for Salute to Service.

You can submit entries by emailing  nominations@harvestlandcoop.com or contact our President/CEO, Scott Logue at 765.962.1527.

The deadline to submit entries is November 15, 2019 at 5:00 PM.

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2018 Winner, John Bell

 

If you need a pick-me-up today, just read about a few of our previous winners and nominations:

2018 Winner, John Bell

2017 Winner, Kim Buttery

Brian Henderson nomination, A Harvest Land Christmas Story

Randal Reese nomination, Who is Harvest Land?

Tammie Fox nomination, Who is Harvest Land?

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We look forward to hearing about all the great things our hard-working employees do to cultivate positivity in communities and keep our cooperative business strong for the next generation.

 

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