When Push Comes to Shove

A great way to determine your patience and stamina is to stand in the check-out line at the grocery for an extended period of time with 1,000 other things on your to-do list. No one goes to the grocery to stand around, and yet, we seem to do a lot of that once there.

A great way to determine your¬†overall character as a human being is to evaluate how you react at the grocery, wandering the aisles looking for Ovaltine (FYI: it isn’t with the powered drinks, coffee, or tea. It is with the ice cream toppings. Don’t ask me why, but thank me later) ¬†on days before 1) a holiday or 2) a natural disaster.

Right?

Isn’t the absolute worst time to visit the store for ketchup, crackers and Kleenex right before something big is about to happen? That’s why in the days leading up to Hurricanes Harvey & Irma store shelves across America’s southeast began looking like this:

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When push comes to shove, Americans will stock up on absolutely anything and everything to ensure their families don’t go without.

Or will they?

A lady who was raised in our rural trade territory but has since moved to Florida shared this photo online. As we reviewed the details of her observation, we couldn’t help but chuckle.

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This was taken at a Publix in Tampa, Florida

When stock of everything else in the store appears to be depleted, the vegan section remains in order and seemingly untouched.

So this begs the question:

When push comes to shove,

where do consumers really

look for nutrition?

It would appear that when the general consumer believes that their access to food might be limited in the days to follow, they will forgo the fad marketing tactics and purchase what they think will truly provide nutrients in times of need.

It makes you wonder: why does it take a natural disaster for folks to make clear, common sense, affordable choices regarding food? Some people just think better under pressure, I guess. They’re probably the kind that end up on gameshows.

 

 

 

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