Growth for Advocacy

Last week a group of Harvest Land farmer-members and employees attended the Land O’Lakes Annual meeting in Minneapolis. During this meeting our representative group was part of the launch of Growth for Advocacy.

Growth for Advocacy is a program based around Land O’ Lakes’ vision of an increasing dialogue with consumers in regards to modern agriculture practices and how those of us within agriculture can become better storytellers.

 

LOL Annual 2018
Growth for Advocacy Attendees Included:
Front row: Jessica Naylor, Beth Vansickle, Melanie Caldwell, Kevin Antrim, Brandi Doan, Jeremy Myers, Chris Myers, Amy Circle, Scott Logue (CEO, in attendance for annual meeting only)
Back row: Gene Tapalman (Director, in attendance for annual meeting only), Bob Newhouse (Director, in attendance for annual meeting only), Curt Naylor, Dave Vansickle, Tom Caldwell, Kyle Brooks, Eric Doan, Sean Younclaus, Case Circle

David Vansickle, YieldPro Specialist from our Lapel Ag Center, and his wife, Beth, participated in this program.

“I am very thankful for the opportunity presented to me by the Harvest Land Board and senior leadership to attend the Land O’ Lakes Annual Meeting and Growth for Advocacy,” said Vansickle. “I was able to come away from these three days in Minneapolis with a deeper understanding and appreciation for all of the components of Land O’ Lakes and how they work to help both farmer profitability, but also those at the local co-op.  Growth for Advocacy inspired and taught me to, not only be more proactive in helping to tell the story of modern agriculture across different platforms, but also how to be strategic in my approach.”

 

The purpose of the program is to ensure that our voices, as those directly involved in agriculture, are heard.  That includes anything from social media, to setting up farm visits in our area for schools or communities to visit and learn.  It is also a way to become more involved at a national level by working with Land O’Lakes and doing advocacy in Washington DC by meeting with elected officials.

Picture1.png

With a constant, cyclical list of things to do through out the year in order to plant, grow and harvest a successful crop, it is very easy for farmers to worry about their own operation and believe that someone else takes care of thinking through rules and regulations.

But in reality, the most powerful voices in agriculture at all levels are the farmers, themselves.

Companies like Land O’Lakes can tell the story, but it is far more powerful hearing the stories from the farmers because the decisions made by legislatures will affect their livelihood.

FosterSocial-1200x800

Additionally, the group was reminded that it is very easy to consider those that are anti-GMO, or supportive of antibiotic-free meat and just tell them they are flat out wrong.  However,  there is so much power in having the ability to listen to their reasoning, and then educate them on the facts. Perhaps not to necessarily to change their mind on the spot, but to encourage them to do more research than just what they may hear or see on Facebook.

Harvest Land President and CEO, Scott Logue, was attending the Annual Meeting and able to visit with Growth for Advocacy participants.

“Harvest Land had the greatest showing of advocates from any other cooperative in the United States,” he reported. “This proves our commitment to being a positive and educational voice for the agriculture industry far past our own farm gates. I’m grateful for the group of Harvest Land farmer-members and employees who made this trip to represent our cooperative. Now, we’ll work to apply the principles learned and become better advocates for an industry that offers so much to our communities and the world.”

 

 

 

HL_logo_Vert_4C

An Investment in West Milton, Ohio

customer letter

On August 1 Harvest Land purchased Community Oil Station, located at 650 S Miami St. West Milton, Ohio.  Community Oil Station has been in operation since 1923 and was previously owned primarily by family. Since being purchased by Harvest Land, it is now owned by our 5,400 farmer-members.

We are proud that the Wilson family would consider our business values and embedded community spirit similar to theirs, creating a smooth transition of ownership. Ownership of the business may have changed, but the quality of service will not. Joe Wilson and Steve Pour joined the Harvest Land team and will continue to service the area they call home.

Though the name of the business is Community Oil Station, Harvest Land did not purchase the physical station, but rather the fuel gallons. We also made a substantial investment into the West Milton community and its people, which we were reminded of earlier this week.

Our CEO received a hand written letter from a farmer who has done business with Community Oil for over 50 years. They described the outstanding level of service received by Community Oil and the relationship of trust built over the decades.

Take a look:

Letter from Virginia_smear

“If your people is like the family

Joe, Steve & Kathy,

you will be fine with me.”

We can’t explain how much we appreciated this note from someone we’ve not yet met. Their confidence in our ability to keep the family spirit of Community Oil burning bright is not taken lightly.

The purchase of this business doesn’t just represent growth of our farmer-owned cooperative. It also signifies an investment in the West Milton community and a commitment of value to the families which we will serve.

customer letter2

HL_logo_Vert_4C