A Photographic Lesson in Perspective

It was a day full of media creation:

  • Interview an agronomist on-camera about current disease pressures.
  • Interview an energy manager on-camera about propane safety.
  • Film a propane sales specialist conducting an in-home safety check.
  • Take various photos during each of these video shoots to have stored in our photo library for use down the road.

We arrived at the homestead where we were going to shoot the in-home propane safety check and I was impressed. A beautiful home which sat off the road, a well-manicured yard, and flawless landscaping that seemed to put a bow on the entire package.

I took many photos that day and have since used them extensively over the last two years.

Fast forward to Tuesday of this week. I asked our CEO to give a promotional piece a final review before sending it to print.

“The detailer looks good. Accurate. But that photo needs replaced. It is terrible,” said our CEO.

“What photo?!” I responded. I work to ensure every print piece that comes out of our office is professionally done and pleasing to the eye.

“The propane one. What do you see when you look at that photo?” he asked.

I studied it.

Propane Fill

“A man delivering propane on a sunny day. A clean truck,” I was quick to remark.

“Weeds! Two weeds. Big weeds. They really stand out,” he responded.
I laughed. “Those aren’t weeds! Those are flowers. That’s part of the landscaping around  the tank. Black eyed Susan’s. They’re just not in bloom,” I defended my use (extensive use over the last two years) of the photo. It had been on every social media channel and used in several print pieces.

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Black eyed Susan

He studied the photo. “Those are weeds. Goldenrod. They need pulled or sprayed.” He was steadfast in his conviction of weed identification and treatment.

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Goldenrod

I asked why, if the photo bothered him and it was used so many times, had he not mentioned it before now? He revealed that he had confidence that I would notice the weeds, remove the picture from things and the problem would be solved. Boy was he wrong!

I was taken back by the misunderstanding, so I tried explaining that the very reason we shot at that particular customer’s home was because it was so well tended.

Well groomed.

Landscaped with colorful details waiting to emerge.

No weeds.

Immaculate.

Our CEO then explained that anyone who sees this photo won’t know that. They only see a guy delivering propane with two big weeds in the way. Our audience didn’t drive up the driveway and see the house, the yard, the barn. They only see the goldenrod (black eyed Susans).

He was right. Unless you know your flowers pre-bloom, these plants looked like weeds.

I appreciated that particular photo because of the natural lighting that day. The clean and well-maintained propane truck. The faceless driver, intentional so no one associated the image with a particular person. The spotless propane tank. And finally, the two flowers awaiting their time to shine.

But unless you were in my shoes – or, the shoes of the homeowner who planted them with intention – you wouldn’t know those were flowers. You may think those were weeds.

It was a classic lesson in perspective: What one person sees, another may not.

That is why it is critically important to value perspectives as we move through life experiences, careers and relationships.

In fact, the key to successful relationships lies solely in our ability to value the perspective of another and find the ability to look at things from a point of view other than our own.

It can be tough, but it can be done.

Is there an area in your personal life, career or relationships that might benefit from a change in perspective?

To step out of your shoes and into another’s?

To ask questions in order to learn, rather than assume? Especially during this time of uncertainty and unpredictability.

Perhaps now is the time. I know that a brief conversation in the corner office earlier this week sure changed the way I’ve thought in the last couple days, and it will continue to do so. I’ll certainly remember this lesson when I am tasked with the job of taking photos or video on behalf of our cooperative.

Now, I’d love to visit more with you about perspective, but I’m spending the rest of the morning replacing the goldenrod (black eyed Susans) photo on every piece of promotional material on which it has appeared.

Spring farm fill

By Lindsay, Communications Manager

 

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Hidden Gem: Greenfield Store

If you travel down US 40,

to Greenfield, the heart of Hancock County, Indiana,

just south west of the town square where the courthouse sits,

you’ll find one of Harvest Land’s best kept secrets:

Our Greenfield Store.

Located at 230 W. Osage Street, the Greenfield Store has a boundless selection of home, garden and farm supplies, livestock must-haves and even unique gifts for anyone on your list. This week we want to give you a glimpse into everything (well, not everything…we didn’t have time to photograph the impressive feed selection, or the variety of mulches available for all your spring needs) available at our Greenfield Store.

See something you like? Harvest Land will get it to your local ag center for fast and convenient pick up!

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Premium grass seed, Handy (and tacky!) straw to keep the seed in place, lawn starter fertilizer, weed killers to rid your yard and garden of even the toughest ones and a large variety of garden fertilizers.

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And my personal favorite: Wilt Stop. This stuff basically brings your plants back to health when your thumb ins’t so green.

Calling all stock show parents and 4-Hers! The Greenfield Store has nylon halters and neck ropes, show sticks, pipes, adhesive, paint, curry combs, brushes, soaps and washes, sheep blankets, tags, and a huge selection of Sullivan Supplies and Weaver Leather Livestock products.

Of course, we wouldn’t leave out the family favorite. We have pet supplies, toys, dishes, feeders, medication, treatments, hygiene products and more.

Plus pigs’ ears and cow hooves – if they’re into that sort of thing.

 

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We thought about highlighting the horse supplies with the rest of the livestock stuff, but there are certain rules against grouping the two together.

Fence supplies, grooming supplies and washes, fly spray, nutrition, salt and mineral: The Greenfield Store is your one-stop shop for all things equine.

We’re proud to carry a full portfolio of CountryMark oils, greases and lubricants. Stop outside and fill up your tank at our fuel station while you’re here and treat your vehicle to premium CountryMark fuels.

The store carries Lindner United, VitaFerm, Tribute, Purina, Kalmbach and more products to ensure your livestock have what they need to get started, reproduce, grow and perform. Can’t find what you need? Tell Cathy and she’ll get it ordered for you.

(MADE IN THE USA) Corinthian Bells wind chimes, absolutely unique bird houses and feeders, shatterproof gazing balls and enough bird feed to fill a smorgasbord: We have it. Also, see the little red barn bird feeder, above? It is squirrel proof. You could make an afternoon of watching squirrels fail at robbing the roost.

Let’s talk about how awesome these Surreal birch planters are. They’re not real wood! You don’t have to cut down a tree to get this kind of style around your yard! These creative planters are a favorite and we hope you come check them out as you prepare for spring sprucing.

Further details, pricing and more supplies are available by calling the store at 317.462.5551. Again, you don’t have to step foot in the door to take advantage of all the Greenfield Store has to offer – we’ll get it to you!

Oh, and before you leave, it might be a good idea to run any upcoming birthdays through your head. You’re welcome.

230 W. Osage St. Greenfield, IN 46160
317.462.5551
M-F 7:30 AM – 5:00 PM
Saturday 7:30 AM – 12:00 PM
Closed Sunday

 

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