Some communications come to us because of affiliate groups we’re a part of, commodity associations we belong to, partner communications we’re invested in or just plain industry commentary we need to read and understand in order to operate our farmer-owned business effectively.
Energy market updates.
Futures and predictions.
Commentary and opinions.
There is often a lot to digest.
But recently, one column made us stop and reflect.
We found this to be insightful, perhaps in perfect time. So, this week we’re sharing it with you.
Be a “Baker” I was once given a book written by business guru Guy Kawasaki called “Enchantment: The Art of Changing Hearts, Minds, and Actions“. In the book, Kawasaki talks extensively about transforming difficult situations into incredible relationships. He also talks about changing skeptics and cynics into believers and the undecided into the loyal.
One of my favorite Kawasaki thoughts is to “Be a Baker and not an Eater”. In simple terms, this means contributing more to a relationship, business or community than you consume. A baker believes they can always make more pie and that the pie won’t run out. Their generous, giving spirit helps others bake their own pie and even shares their pie. If you can always make more, you have an endless supply of pie. No need to be selfish.
Being a baker allows you to grow and enrich other’s lives as you share your ideas. Michael Hyatt calls this scarcity vs. abundance. “One leads to success, joy and fulfillment, while the other leads to failure, fear and discontent.” If you are an individual who can get the job done, take a project from start to finish, and not care about the reward or the money you receive to do it, then you are a “baker”.
This is a skill that is very hard to come by; it’s the ability to execute, which is far more valuable than education, talent, or a great idea. An individual could have the greatest education in the world; or the most potential talent; or the greatest idea … but until those are acted upon that is all they will be, just an idea or talk. The ability to “execute” and contribute without knowing the reward is much more valuable because it is action, it is substantive.
Moral of the story, don’t be an eater who is so completely consumed with getting their piece of the pie. Rather than learning to “take” go out and learn how to “make”. I love the simplicity, go do and the rest will take care of itself…
A few months ago, Matt Reese of Ohio’s Country Journal reached out to Harvest Land asking if we have any tools for training and keeping good employees, as this topic has been increasingly important in agribusiness. We decided to share the details and success of our ACE program with Matt and Ohio’s Country Journal. This week, we share with you the full article Matt wrote:
Tools for training and keeping good employees increasingly important in agribusiness
By Matt Reese
It is not an uncommon story. A young employee starts at the lowest levels of a company, works in every facet of the business and one day ends up running it.
“Our CEO is in his early 40s. He hired on at a local ag center as an applicator, which is a technical job driving big machines. He was willing to do anything. He would tie feed sacks at the mill, sweep shop floors, check out customers at the counter — that man now is our CEO,” said Lindsay Sankey, communications manager for Harvest Land Cooperative with locations in western Ohio and Indiana. “He has worked in every department of our business. He is a prime example that if you are willing to learn and take on responsibility, there is so much opportunity in a farmer owned cooperative. We have several examples of this. He started on the lowest rung and now he is leading the cooperative.”
Unfortunately, for a number of different reasons, this type of ground up experience and long-term company loyalty seems to be less common in the modern pool of employees. Harvest Land Cooperative recognizes the value of this type of experience for young potential leaders and has taken extensive steps to recreate it as a way to groom tomorrow’s leaders.
“About 5 years ago we started talking about succession in the cooperative system. Harvest Land has about 300 full time employees and about a third of them will retire in the next decade. We recognized the need to fill our bench, you might say, with people who are qualified to be a valuable leader in our business. As we prepare for future demand of an evolving agricultural climate, we also must provide our emerging front runners with a broad perspective of what our cooperative does,” Sankey said. “That gave us the idea for our Accelerated Career Excellence (ACE) Program. We invite people to apply for this program, right out of college or trade school, maybe someone who is interested in working for Harvest Land, but they might not know exactly where they could fit. This is a great program because it allows them to see all facets of our business in 12 months and determine what areas suit them and how they suit our system the best.”
The paid position through the ACE Program sets the stage for future leaders by teaching them about Harvest Land from the ground up.
“They go on a tour of our co-op. They work in the agronomy department, they work in the energy department that includes fuels, home heat and propane, they have to dive deep into our seed business, and then they go through training on the importance of organization and prioritization skills. They go through a whole session on personality testing and how to understand and work with multiple types of people. They also are required to dive deep into the financial understanding of the cooperative system and specifically Harvest Land’s balance sheet. We give assigned reading to them and we bring in a professor from Purdue on communication skills and how to work with customers, growers and the community. As they go through this they are showing up every day at a local location or our headquarters,” Sankey said. “We started this in 2016 and we have had really good success. We had a young man come out of the casket industry, and he applied for a job at Harvest Land. He had grown up on a small farm in Indiana but had not been a part of that farm in a decade. He is about to take over our grain marketing department in September. He has excelled so much. He showed up. He was willing to learn. He really shined in grain marketing and when our grain marketing manager retires, this young man will take over the department. Every one of our candidates has accepted full time positions. They are doing cool things for the co-op and are proving their leadership abilities. We recognize we are building strength on our bench at Harvest Land.”
ACE offers a chance for young leaders to discover where they may fit, but it also provides a chance for management to learn about the upcoming talent.
“The managers supervise, evaluate and enrich the experience for these individuals so they get a boots on the ground look at Harvest Land. Our managers are always looking for good help and their feedback is extremely valuable and candid. We know when things are going well or when an ACE candidate is not so interested in that area,” Sankey said. “ACE is managed by our HR department and it is a large part of what they do. From the very beginning when they interview someone, this is in the back of their mind. Because this is a 12-month program and it is cyclical, they are constantly having to manage how long someone has been in the department, where they are now, and who they have worked with. It is a lot of work. We have three HR individuals on our team and they do a great job of facilitating the ACE Program.
“When you recognize the needs of running a business, you know you are going to have to put in some work to attract young talent. Every ounce of effort put into this will pay us back if we can create a good culture and hire these employees that will stick with Harvest Land.”
Good, long-term employees are shaped by their work experiences, but they also respond to a workplace culture including positive core values. Emphasizing and instilling those values with employees is the reason behind the IREP program at A&L Great Lakes Laboratoriesbased in Ft. Wayne, Ind.
“A couple years ago we had a bit of an identity crisis. We needed to distinguish ourselves in the marketplace. So for about 9 months, we worked on identifying what we really stood for as a company,” said Jamie Bultemeier, agronomist and corporate sales director for A&L Great Lakes Laboratories. “We identified our core values are doing the right things with integrity when no one is looking. We want to do things right the first time every time. We want to be easy to work with. When the customers are looking for solutions, we want to solve those problems. And, we want to be partners with our customers. If their business grows, our business grows and we can build loyalty with our customers that way. A group of employees came up with IREP: Integrity, Right, Easy, Partnership as a way to remember them. That has stuck and become a foundation for what we do.”
IREP is focused inward.
“Our outward appearance and marketing is based on these four core values too, but this is about getting employees to adopt the same internal branding that we are pushing outward. And when someone calls the office, no matter who they talk to, we want these core values to exude from the conversations. We want a consistent message of what A&L Great Lakes stands for. IREP has been a way to bring this into an easy to understand concept that people can buy into,” he said. “When you can articulate your core values, it opens doors for sales and hiring new talent. It really clarifies our value messages to people. When we make big decisions, does it stand on our core values? If it doesn’t, we don’t do it. It has made the decision making process easier too.”
From the beginning, new employees are introduced to the IREP concept. It is featured on a plaque in the office lobby, but more importantly it is emphasized on a wall in the back of the office for employees to sign if they agree with those principles.
“We are hoping we can build an emotional tie to the company. We rely heavily on seasonal employees and when we can get an employee to return it really helps. When they come back we do not have to retrain them and they understand how things work. We hope to bring those part timers back year after year,” Bultemeier said. “We have always had a small group of seasonals who return, but trying to get them to return has gotten more difficult. Now we are getting to the point where those people are developing a personal tie to the company and become something more than just a seasonal employee. That makes them more likely to come back each year.”
Because it was developed from the inside out, IREP has been very effective.
“IREP has been around for about a year and a half. When we started going through this branding process, the company morale took a little bit of a dive. It created some open conversations that maybe weren’t the most fun to be a part of. We have really since then seen a real change in morale as we have brought some of these things out and company morale has really gone up dramatically. Employees are taking ownership in this. We are also now trying to catch people following the IREP values and highlighting it. We encourage it and celebrate it when it occurs,” Bultemeier said. “It doesn’t matter the size of your business or what it is, that unified belief or value set is important. It is tough if those values are only in your marketing. If it doesn’t resonate through the employees of the company, it is lost. Now we hear from our customers using the words directly out of IREP. That is huge when we see that manifesting itself in our customer base. That is not something you can fake or get in advertising. This is deeper than a marketing program. This started out as a management need. It was a very methodical business oriented decision to do it. When the employees took ownership of this, it took on a life of its own.”
This is the third of a series of five stories in cooperation with the Ohio AgriBusiness Association highlighting human resource management solutions in Ohio agribusinesses.